Built for all
bike brands
Access over 4,000 bike shops across the UK — and the intelligence to pick exactly the right ones for your brand.
A ready-made, data-backed UK distribution network
Rapid Chain gives you direct access to over 4,000 bike shops across the country and the intelligence to select exactly the right ones for your brand — whether premium independents with strong Cytech and workshop credentials, high-volume retailers, or mobile mechanics reaching underserved areas.
We match you with the best-fit partners and handle all onboarding, so you can speed up your time to market dramatically.
No UK team. No office. No logistics or compliance to manage yourself.
The result feels like you’ve been operating in the UK for years — with the footprint and presence of a well-established brand — but without the high cost, time, or risk of doing it alone.
Looking to scale your UK operation further with sales, marketing or support teams? We can also help with recruitment and the wider resources you need.
Explore the network
Our network of bike shops is nationwide giving instant access to every corner of the UK. Using advanced AI and industry knowledge Rapid Chain has selected only the best and most reputable shops to partner with.
Not another sales platform or directory.
We saw too many great brands struggle in the UK.
Founded in 2025 by a team with deep roots in UK cycling and extensive experience in data, technology and scaling distribution networks. We watched international brands either go direct-to-consumer and miss the power of local retail — or spend months and serious budget building local operations themselves.
The UK is one of Europe's most exciting markets for e-bikes and bicycles: demand is growing fast, Cycle to Work schemes are strong, and riders increasingly want local service on higher-value bikes. We knew the answer wasn't another platform. It was a team with genuine shop relationships, practical experience of the logistics and support brands actually need, and a shared love of cycling that drives everything we do.
Veterans who have worked directly in UK cycling retail, distribution and brand management. We understand how independent shops actually operate. Combined with specialists in data analytics and market intelligence who built the shop database and matching systems, product and technology experts behind the tools brands and shops use to manage orders and track performance.
To help great e-bike and bicycle brands succeed in the UK by giving them the right shops, the right support and the right data — all in one place. We’re not just connecting brands to shops; we’re using proven infrastructure that gets great products in front of great customers.
Simple, low-risk entry.
Launch with Rapid Chain and get your brand into the UK's best-fit shops. We'll tailor a plan to your range and goals.
Ready to launch in the UK?
Book a 15-minute call or request a data pack to see the best-fit shops for your brand.